Quiz: Ad Creatives & Copy

Quiz: Ad Creatives and Ad Copy on Facebook

Now that we have completed the process of setting up our first Facebook campaigns together, let’s briefly review some of the best practices for working with ad creatives and ad copy.

Working with Images

QUESTION:

What makes a great image for your Facebook ad? What are criteria that can help you choose the right ad creatives?

ANSWER:

Thank you! Here are our best practices for working with images in Facebook ads, which you have seen earlier in this lesson:

Capture your audience’s attention
Reflect your brand’s personality
Tailor ad creatives to your target audience
Show product in its typical environment
If you pick stock images, make sure they represent your brand and target your audience
Use high-resolution images and make sure all important elements are visible
Make sure your images look good on mobile
Little to no text overlay
Test images with separate ads

Working with Text

QUESTION:

What are some helpful guidelines for writing successful ad copy on Facebook?

ANSWER:

Thank you! Here are our best practices for working with text in Facebook ads, which you have seen earlier in this lesson:

Space is limited – be concise
Tell your audience why they should care
Have a clear call to action
Create a sense of urgency, if applicable
Tailor the copy and language of your ad copy to your audience
Align the ad copy with creatives and the landing page
Include your brand in the ad copy, if your audience will recognize it
Test ad copies with separate ads

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